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We are a community of PR + marketing agency owners and operators who are done running their business on gut instinct and late nights.
AI systems, workflows, and operational moves that free up your time without sacrificing your margins or your sanity. Just the stuff that makes your agency run smarter so you can enjoy your life harder. Join 500+ agency founders.
curated by Erin James Murphy and Agency Owner Lab
Claude
+4

May 12, 2026
•
9 min read
The exact intake form questions, Claude prompts, automation triggers, welcome email, and kickoff brief template to turn a 3-day onboarding process into 3 hours — without losing the human touch.

Systems
+2

May 12, 2026
•
7 min read
A practical guide to two of the biggest MCP launches of 2026 — what they do, how to set them up, what they cost, and whether they're worth your time.

Claude
+1

May 5, 2026
•
13 min read
Five complete, copy-paste-ready Claude Skills that install specific expert capabilities into your Claude workspace. Each skill is a complete system prompt — paste it in, save it, and use it every time you need it.

Want to work with us to build a profitable agency that runs without you?
We specialize in AI systems, Fractional Ops Leadership and CEO strategic advisory for PR and marketing agencies.
The weekly dispatch for PR and marketing agency founders who are done running their business on gut instinct and late nights.
Every week, Erin James Murphy shares what's actually working inside real agencies — the AI systems, workflows, and operational moves that free up your time without sacrificing your margins or your sanity.
No fluff. No recycled advice. Just the stuff that makes your agency run smarter so you can enjoy your life harder. Join 500+ agency owners.
When you're ready, here's how we can work together:
→ The Boardroom — Get in the right room. for 7-8 figure founders. With exclusive partner offers/resources. Spots are opening now! [Apply here]
→ Agency AI Adoption Assessment + Engagement — Custom AI strategy for your agency. Plus option to add 3 months of fractional ops support to make sure adoption sticks. [Apply here]
→ Agency Growth Roadmap — Operational audit + systems strategy. The starting point. [Apply here]
→ Founder Advisory — Your advisor. Your business partner. For the founder who uses AI for strategy but wants a real human to strategize with. Quarterly commitments. [Apply Here]
→ Implementation Sprints — done-for-you systems builds, Standalone or paired with another program. [Book a Systems Audit]
→ Agency OS Lab (Community Membership) — SOPs, Claude installs, tool stacks. $97/month. [Join here]
Questions: email [email protected]
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